Gawker Media Group’s flagship ran into the shoals this summer, with a story that even its devoted readers found objectionable. It’s because Gawker pushes the boundaries that they’ve made such a mark; and sometimes the site oversteps the line. August marked a return to form for the news site.
Earlier reporting by Gawker, on Amazon’s corporate culture and Hillary Clinton’s secret email account, finally reached the news mainstream. And scoops on Josh Duggar, the family-values hypocrite, and Dr Dre, the inspiration for Straight Outta Compton, took the site to a new weekly traffic record. As Executive Editor John Cook Both posts—at last count totalling 3.2 million uniques between them—offered up an astronomically perfect alignment of our values and an audience hungry to understand the reality beneath the veneer.